NILifi is the financial literacy program built for the NIL generation. Eight chapters, forty-plus lessons — for athletes, parents, schools, and the partners who serve them.
Coming to mobile
Pilot partners
Early commitments
coming soon.
We're working with athletic departments, NIL collectives, and districts on launch partnerships. Want your logo here?
Become a launch partner$1.17B
NIL market — 2024
1,100+
NCAA institutions
500+
Athletes already learning
0
Mandated programs in the NCAA
The problem
Athletes are receiving life-changing income with zero structured education on what to do with it. The result: surprise tax bills, predatory deals, and parents trying to learn alongside the freshman class.
Schools want to help. Most don't have a budget line for it, don't have a curriculum on the shelf, and aren't sure what “good” looks like for compliance.
NILifi is the standard answer to all four.
Pick your track
Same content engine. Different surface for the recruit, the parent paying out of pocket, the AD running the program, and the partner brokering the relationship.
For recruits
High school athletes prep for game day. Prep for payday too — taxes, contracts, agents, brand deals. Free for athletes when your school is a NILifi partner.
See the recruit trackFor parents
Your kid signed an NIL deal. Now what? A 12-month curriculum on taxes, budgeting, and pitfalls — designed so you can sit beside them or hand it off.
See the parent planFor universities + districts
A turnkey financial literacy program with FERPA-aligned reporting, completion receipts, and athlete-welfare evidence your AD and compliance officer can hand to auditors.
Talk to our teamFor collectives + partners
NIL collectives, agent groups, and compliance vendors run NILifi under their brand. Custom domain, your colors, our content engine.
Explore partnershipHow it works
01
Athlete profile, sport, and graduation year. No credit card on the recruit and partner tracks.
02
Bite-sized lessons, real-money scenarios, knowledge checks. About 15 minutes per chapter.
03
Receipt of completion every athlete, parent, and athletic department can produce on demand.
Receipt of completion
Every athlete who finishes the curriculum receives a dated completion certificate. Institutions can pull a CSV of finished athletes for compliance and athlete-welfare reporting.
Certificate of completion
This certifies that
Athlete Name
has completed
The NILifi NIL Financial Literacy Program
FERPA-aligned
Education records handled with appropriate consent, retention, and disclosure controls.
SOC 2 in progress
Trust Services Criteria controls implemented. Type II report targeting end of 2026.
WCAG 2.1 AA
Designed and tested against accessibility standards. Statement on the legal page.
Ready when you are
Try the platform yourself, or book a 20-minute walkthrough for your school or organization.